Advertising on and with Ackadia

Advertising on Ackadia

Intro

Ackadia is old!
Old smiley.
We might not be Huffington Post, but we were here long before them, before Google, before almost any site you can name. We had an internet café of sorts back when that meant dialup to CIS and BBS.

90s, 00s… Gen Alpha, Gen Z, Milennials… That’s three generations of web users that have come along since we began!

{ Charity fancy dress event in support of Red Nose Day, 1995 }

Might not mean much if you are hoping for a surge of traffic, but it still carries weight, I think.


Update as of Nov 2022

This site is not cheap to run, if only for the hosting fees, so I will consider placed adverts, with caveats (i.e rel=”sponsored” is going in there!)

For instance, companies I like and recommend, (WPAstra, Rocket.net hosting, Larian Games, Shiro Games…) no problem, happy to help.
Companies that fit here, sure, we can talk.
But any of the toxic ‘drowning in microtransactions’ garbage Blizzard spew out, not so much. If I don’t like you, you ain’t going on here!
You get the idea.

Cleanliness is next to godliness, or so they say

I don’t like much about Google, but I’m with them on the idea of a clean, minimalist site. That’s why I ripped out Google analytics, which slowed down my site! I’m currently trying to work out how to speed up dynamically loaded ‘above the fold’ content, which CMS like WordPress can’t manage (as yet) nor can browsers heuristics calculate well.

With Pagespeed tests, Ackadia’s performance is rated 90 on mobile (4G throttled) and 100 on desktop:

.

{ Ackadia’s Page speed is near perfect }

Ackadia on desktop, Nov 2022. Performance 100, LCP 0.6s
{ Ackadia on desktop, Nov 2022: Performance 100, LCP 0.6s }

Ackadia on 4G throttled mobile, Nov 2022, Performance 90, LCP 3.4s
{ Ackadia on mobile (4G throttled ), Nov 2022, Performance 90, LCP 3.4s }

So, for me, placing adverts is a big deal.


Generated adverts

Note:
I occasionally play around with Google Analytics and Google Adsense to see how they look, how they work etc. If you see them, in all likelihood, I’ll rip them out again as I just don’t like them or Google, but for now, if you see such ads, they are Google’s hellspawn!

That is to say, advertisements in place: there are NO placement or affiliate links or ads on this site.

I fully support the use of adblockers, and browsers (such as Opera) that include a built-in adblocker.

I used to like Google Adsense, in the early days, before they got greedy. I did recently add it back, at the minimum (auto) setting. Intrusive as heck, so I’ve ripped it out again. Adsense was generating all of about £1 a month, so hardly worth the trouble. Might have another look another time.

If you are curious, I get around 10,000 unique visitors a month, with peaks of over 2,200 per day, with a normal steady average of around 250 to 300, now rising to 800, 1,000 day.

I might have a play with Amazon ads again for the same reason. Never going to cover the cost of hosting, but it helps – a tiny bit.

That said, extra layers of security etc are not cheap, with optimal setup, I ideally need close to £2,000 a year to maintain this site. I will consider adverts if they fit. Read on.


Advertising with Ackadia

Full disclosure first!

Ackadia used to be quite popular. It had up to 100,000 unique visitors a month (back when few people had internet), a Google page rank of 7 and an Alexa rank of around 50,000 or better. That was many years ago though and various health issues resulted in the site plummeting to obscurity as work here slowed and eventually ceased. Still, it has been here for over 20 years and I’m starting to rebuild the place again, albeit slowly.

I’m sure if you are using due diligence you’ll validate the ranking independently, but at present, especially as I have ripped out thousands of pages to work on them, the traffic and demographics are unreliable and frankly dismal. This though should improve and solidify in time.

Update 2021
Still nowhere near what it could be if I tried, but it has been rising month on month since I started writing again, with an average of 300 unique visitors a day now, rising to over a thousand a day at the peak. Mostly for the same old pages, but it counts. See below.

Ackadia Jetpack stats 2019 to July 2020
{ Ackadia Jetpack stats 2019 to July 2020 }
Ackada top posts as at 2020-07-19
{ Ackada top posts as at 2020-07-19 }

As at January 2015 we had:

A Google page rank of 3
A Moz rank of 35
An Alexa score of 2,329,475
and get around 100 page view a day (Jetpack stats)

Certainly, over 2,000 uniques a month, based on my Quantcast logs

From Analog Stats server logs :Figures in parentheses refer to the 7-day period ending Jan 26 2015 at 6:15 AM.Successful requests: 7,856,599 (55,509)
Average successful requests per day: 8,100 (7,929)
Successful requests for pages: 1,119,034 (17,002)
Average successful requests for pages per day: 1,153 (2,428)

Chart logs: Ackadia analog stats: May 2012 to Jan 2015

Chart logs: Ackadia webalizer stats: Feb 2014 to Jan 2015


Caveats

Please note that I will disclose any sponsored links, posts and advertorials as such and apply Google’s rel=”nofollow” ruling to paid links.

Why is this?

A few reasons really. Firstly because I only write about things that interest me (or bug me!) and that I think may equally interest visitors here. However, paid links and adverts allow a bias to creep in, or at least the question of it, thus I want to be clear.

Secondly, even for a small web site like this, advertising is covered by laws and rulings from the governments and bodies such as the FTC and the ASA.

Then there is Google

Personally, I think Google are hypocrites*, however, they are the ones with the near-monopoly and have decreed that webmasters follow their rules or face their wrath and risk getting *blacklisted!

*(As evidenced when Interflora et al tried their luck and Google blew a gasket. No desire for them to flex my way, thank you!)

*For instance, if [Such&Such Inc] pay me for a banner without a ‘nofollow sponsored’ Google can remove all trace of me from their databases, if they so wished. However, if [Such&Such Inc] pay Google to generate the same banner in the same spot on my site, that’s fine. Double standards, hmm.


Advertising Rates

So, bearing all the above in mind, this is a guide to advertising rates for sponsored posts and links, Payment in advance:

Single text link: £5 per month (£50 per annum)
(Placed with bottom widgets)

125×125 ad: £10 per month (£100 per annum)
(Placed with bottom widgets)

300×250 ad: £40 per month (£400 per annum)
(Placed with bottom widgets, or horizontal footer widget, below pages and posts)

600×600 ad: £80 per month (£800 per annum)
(Placed in a horizontal footer widget, below pages and posts)

900×900 ad: £100 per month (£1,000 per annum)
(Placed in a horizontal footer widget, below pages and posts)

Up to full-width ad, below the fold: £125 per month (£1,200 per annum)
(Placed in a horizontal footer widget, below pages and posts)

Full width, front page parallax slider, above the fold: £250 per month (£2,500 per annum)
(CTA button optional. Prime location, with a cost to page load speeds, charged accordingly).

Vertical ads: would require adding a sidebar to the site, which I’d rather not, thanks, I like the one column look! That would be £250 a month, £2,500 per annum

Permanent infomercial post (image, such as this [Infographic] Google Ranking Factors): £25

Permanent* advertorial post (you supply *fresh copy): £50
*(N.B: Permanence conditional on it being unique to this site, and not copied verbatim or with minor changes to others!)

Permanent advertorial post (I research and write copy for): From £100

Sizes and positioning above are based on and assume a regular monitor, with a resolution around 1600×1200, sizes and position will, of course, move and scale down accordingly with mobile devices such as tablets and smartphones.

I recognise the need for advertisements to cover costs, but if doesn’t mean I have to like their presence. If in doubt, ask. As a rule of thumb guide, I don’t like clutter, nor should you. Payment is in advance by Paypal, cleared cheque, or Amazon vouchers.


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