First wrote this back on May 15th, 2011 – and some things never change.
Adobe, disgracefully, still use the horribly misguided $1 = £1 regime to gouge, to steal almost, an extra 40 to 60% margin out of the UK – for an identical product.
You can open the screen grabs below for a better look, but here’s a snapshot:
Adobe Master Collection in the US : $2,599 (£1,616.82)
Adobe Master Collection in the UK : £2,644.50 ($4,250.32)
Adobe Creative Cloud in the US: $49.99 per month (£31.10)
Adobe Creative Cloud in the UK: £46.88 ($75.35)
The UK prices do include VAT (US tax varies from state to state), but that only accounts for 20% of the 60% hike.
From May 2001:
Only a short post this, but one I feel rather strongly about. It’s not just Adobe, of course. Apple and many others seem to think that the UK and Europe in general are fair game for what I and many, many others think are unfair and sharp practises that amount to profiteering.
Begs the question why they are allowed to get away with it. All I can say is a lot of hands got greased, if you know what I mean.
This post came about as I answered some BS claim by the BSA* that piracy costs companies like Adobe and Microsoft around $85 billion dollars a year in lost revenue, the fine print in the proof being based on assuming people only ever pay full retail price and that a tiny, tiny number of people questioned were representative of the whole world. Ludicrous really.
*(BSA stands for Business Software Association, but their manipulation of statistics in their favour tends towards a different acronym for the ‘BS’ part, one involving bulls and natural waste.)
Anyway I’ll let you make your own mind up if you agree with me that Adobe are ripping the back out of us, based on the following facts.
The package I chose for this example is Adobe CS 5.5 Master collection.
Important to bear that in mind. You are getting the identical package from the same site with the same warranty.
If you are an American you pay $2,599
If you are British you pay $4,514.66 (£2,786.63 = $4,514.66 at the current exchange rate)
Note that the UK price include VAT at 20%. US sales tax varies from state to state.
£2,303 ex vat is still $3,731.11, fully $1,132 more expensive.
Almost double the price for the same software from the same website, if you live in the UK. Now, you tell me if that’s remotely fair!
Software companies are notorious for claiming “that’s the cost of doing business in the UK”, but I for one do not buy into that as half the time you still get the software from the States and you still end up talking to someone in India for local support. I’m not just picking on Adobe here but making a wild generalisation. The point is, as the screen grabs below prove, companies like Adobe are applying ludicrous markups based on location, with the rest of the world subsidising the good ol’ US of A.